LG OLED TV 88 inch ZX Series Cinema Screen Design 8K Cinema HDR WebOS Smart TV

• Wallpaper TV
• LG ThinQ AI | Google Assistant | Alexa
• LG α9 Gen 2 Intelligent Processor
• Perfect Color 4K Cinema HDR Delivers The Filmmaker’s Vision
• Dolby Vision l Dolby Atmos

With Dolby Atmos, sounds can move anywhere, including above the listener, for enhanced surround audio. Discover Dolby Atmos (on select titles) through the included soundbar or pass it through to a compatible home theater system for the full experience. Active HDR analyzes and optimizes HDR10 content scene-by-scene for an enhanced High Dynamic Range experience. The W7-series also supports Dolby Vision as well as the new backward-compatible HLG (Hybrid Log-Gamma) HDR standard, assuring compatibility with most HDR content from streaming. Rather than force viewers to crowd into a narrow “sweet spot” position for optimal picture quality, the cinematic color and virtually infinite contrast of the W7-series TV is designed to hold up even from wide angles, so now everyone on the couch will have an ideal viewing experience. OLED pixels create their own light, and can switch off to achieve perfect black levels with zero light bleed, providing the foundation for displaying lush, vibrant color.

• Self-Lit OLED: Perfect Black, Billion Rich Colours, OLED Eye Comfort
• Alpha 9 Gen3 AI Processor 4K: AI Picture Pro, AI Sound Pro
• AI ThinQ, Amazon Alexa, Apple Airplay 2, Apple HomeKit, Home Dashboard, Hands-free Voice Control
• Home Cinema Experience: Dolby Vision IQ, Dolby Atmos, FILMMAKER MODE™
• A World of Entertainment: Netflix, Apple TV, Disney+, G-Sync / HGiG / VRR, Sports Alert

Only OLED TVs use over 8.3 million pixels that emit their own light and turn completely off, creating a stunning picture that allows you to see virtually every detail. Bring home the world’s #1 selling OLED TV. Only OLED pixels emit their own light, allowing for perfect black, intense color and stunning picture. Other TVs pale in comparison. There’s LG OLED, then there’s everything else. This is art-inspired TV. Perfect lines. Unbelievably thin bezel. Impossibly slim. No gap from screen to wall. LG OLED TVs are designed, crafted, and engineered to put the spotlight on your content, yet complement your home’s interior even when they’re turned off. Movies mesmerize. Sports feels like you’re at the stadium. Millions of OLED pixels emit their own light independently, and can be completely turned off. This unveils perfect black, over a billion rich colors, and infinite contrast. Other TVs pale in comparison. Just because it wasn’t filmed in 4K doesn’t mean you can’t see it that way. Our most advanced 4K processor uses AI and deep learning to authentically upscale lower resolution content, translating the source to 4K’s 8.3+ million pixels. The technology is so good, you might mistake non-4K for true 4K. LG ThinQ AI TVs are the only TVs with the Google Assistant and Alexa built-in*. LG ThinQ fully integrates the voice assistants you already use. No need to buy a separate device. Convenience and connected home control are at your command, making it easy to control other smart devices and LG smart products.