Affordable LG OLED 4K TV 77 Inch G1 series

• LG 4K SELF-LIT OLED evo – true brilliance in clarity of content
• Ultra slim (19.9 mm) gallery design & built in flush fit wall-mount
• Advanced α9 Gen4 AI processor 4K for ultimate picture & sound
• Exceptional cinema & sport with Dolby Vision IQ and Dolby Atmos
• Smart LG technology, LG AI ThinQ
• webOS Smart TV with Pointing and Wheel Control Magic Remote

LG OLED evo sets a new standard for display. The next-generation OLED panel, combined with the computational power of the Alpha 9 Gen 4 processor, takes your viewing experience to another level. The redesigned panel includes an extra layer and a more emissive material. These optimize the structure and refine the wavelengths to increase the efficiency of light while the Alpha 9 Gen 4 processor uniquely tunes the picture on the new panel to enhance everything you watch. The result is a brighter*, sharper image and the ultimate viewing experience. The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. LG OLED TVs are capable of extreme realism and thin designs. OLED is unbeatable when it come to picture quality. That’s because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other. You’ve never seen infinite contrast like this. Perfect black makes it possible. Scenes are more natural. Clarity is revealed in everything you watch. It’s a small detail that makes a big difference to movies, shows, sports and games.