• LG 4K SELF-LIT OLED for infinite contrast & 100% colour fidelity
• Advanced α9 Gen4 AI processor 4K for ultimate picture & sound
• Exceptional cinema & sport with Dolby Vision IQ and Dolby Atmos
• Smart LG technology, LG AI ThinQ
• webOS Smart TV with Pointing and Wheel Control Magic Remote

LG OLED TV is a joy to behold. Self-lit pixels have evolved to allow even more spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. LG OLED TVs are capable of extreme realism and thin designs. OLED is unbeatable when it come to picture quality. That’s because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other. You’ve never seen infinite contrast like this. Perfect black makes it possible. Scenes are more natural. Clarity is revealed in everything you watch. It’s a small detail that makes a big difference to movies, shows, sports and games. If you’re looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It’s everything you want TV to be. Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound  a powerful combination that produces breathtakingly cinematic results.