Old Admiral Brandy

Product Details

“Despite India being a predominantly whisky­drinking country, Old Admiral has received an overwhelming response from trade channels and consumers alike,” says Akshay Nagde, general manager marketing at Radico Khaitan. “The growth portrayed by the brand is mostly owing to the new entrants into the category of the people who savour the brand.” An increased migrant population in Andhra Pradesh and Telangana, plus the strength of word­of­mouth following, have also helped propel the brand back to growth, and a 50% market share in the segment